Apira formed in 1997 and has focused solely in Healthcare. We have helped more than 100 organisations gain the most from technology and information in order to meet today’s pressing challenges, improving patient care and lowering costs, through all elements of the system life cycle, from Business Case, to procurement, to deployment, adoption and benefits realisation.
Our Team
A successful company is all about having the right team. At Apira, we know what good looks like and as such, have built a team of experienced individuals who care passionately about delivering the right outcomes for our Customers.

Mark Jones
Managing Director
Mark is an experienced business leader and healthcare consultant and has built up an extensive portfolio of work during this time. Mark’s strength lies in his ability to confidently lead major projects and teams, in areas such as RIS, PACS and EPR, all of which have all been successfully deployed.
He always seeks to build and develop close relationships with all Apira customers and associate companies, working in partnership to achieve mutual goals and outcomes.

Geoff Broome
Director
For the past 23 years Geoff’s focus has been on delivering meaningful use of high quality healthcare IT to improve patient outcomes and organisational efficiency. His strengths lie in the application his analytical and business skills to Justify, Specify and Buy effective solutions for healthcare providers. His ethos is focussed around delivering added value to clients. He achieves this by building strong and open client relationships and applying his extensive consultancy, project and programme management skills and experience.
Geoff’s recent focus has been on approval of Business Cases for a number of EDM and EPR procurements

Alan Brown
Director of Professional Services
A former Director of IM&T for a large Mental Health Trust, Alan is an experienced IM&T Professional, with a career spanning several IT leadership roles in the health, manufacturing and automotive industries. He has been working in healthcare since 2002.
Alan has recently been involved in several successful EPR procurements, achieving Business Case sign-off in all.

Iain Borland
Managing Consultant

Kiran Dave
Senior Consultant

David Corbett
Director of Client Engagement

Rupal Thakarshi
Consultant

Richard Scowen
Senior Consultant

Gowth Jogendrarajah
Senior Consultant

Jane Hickson
Financial Controller

Ewa Zborowska
Business Administrator

David Thompson
Senior Consultant

Mo Patel

Tom Moody
Consultant

Carol Wheeler
Managing Consultant