Privacy Policy

Privacy statement

Apira Limited (“Apira” or “we” or “us”) is committed to preserving the privacy of visitors to this website. Please read this privacy policy so that you understand how we use and protect the information that you provide to us and we collect.

By continuing to use this website, you indicate your understanding and acceptance of this policy and consent to the collection, use and transfer of the information that you provide to us in accordance with its terms.

We reserve the rights to change the contents of this website, including this privacy policy at any time, by posting such changes on the website. It is your responsibility to familiarise yourself with this policy regularly to ensure that you are aware of any changes. Your continued use of this website following the posting of any such changes will constitute your acceptance of the revised privacy policy.

If you do not accept this privacy policy, you may not use this website.

Information collection

If you register with the website, or if you fill in a form on the website, you will be asked to provide information about yourself (including your name and contact details).

We will also collect information about your usage of this website as you and others browse and use it (see section on “cookies”), as well as information about you from messages you post to the website and emails or letters you send to us.

Use of the information we collect

If you provide us with your personal information through this website or via the means described above, it will be used for several general purposes, including: providing any information you have requested; handling your enquiries; providing access to some areas of the website; and, keeping you up to date with services which may be relevant to you.

We may also provide other information which we think you may find of interest, such as training and events. We may use any of the contact information you provide to contact you by post, telephone or e-mail.

If at any point you no longer wish to be contacted by us, please let us know using the contact information at the bottom of this page.

Data Retention

We will retain the personal information provided by you for as long as is reasonably necessary for the purposes listed above and inaccordance with normal business practice for retention schedules.

Disclosure of information

The information you provide to us will be held on our computers, or the computers of one or more of our suppliers. The data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed, in accordance with this privacy policy, by staff who work for us or one of our suppliers operating outside the EEA. By submitting your personal data, you agree to this transfer, storing and processing. We take all reasonable steps necessary to ensure that your data is handled and processed securely and in accordance with this privacy policy.

We will only disclose your personal information to a third party if required to do so by law.


When someone visits our website we collect standard internet log information and details of visitor behaviour patterns. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website.

We use Lead Forensics, or similar tools, to help analyse use of our website. This analytical tool uses “cookies” to collect standard internet log information and visitor behaviour information in an anonymous form.  To find out more about cookies, including how to control and delete them, visit

We will not (and will not allow any third party) to use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site.  Lead Analytics will not associate your IP address with any other data held by Lead Analytics. Neither Apira nor Lead Analytics will link, or seek to link, an IP address with the identity of a computer user.

We will, however, use the information gathered and any freely available information available in the public domain to inform our marketing campaigns and to help us identify corporate individuals who we feel may be interested in our products and services.  We will never use the tool to bring together information about an individual’s personal email address or other information such as personal telephone or home address.

Marketing activities could be in the form of telephone, email and post.  When we use email for this corporate purpose we will always give the individual or organisation we contact the option to opt out of receiving any further information.

Web Server Log Files

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web servers so that data (such as the web pages you request) can be sent to you.

Web server log files are used to record information about our site, such as system errors.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we employ security measures to protect the information provided by you, Apira cannot guarantee the security of your data transmitted to our site and any transmission is at your own risk. Once we have received your information, we will use appropriate security procedures and features aimed at preventing any unauthorised access, unlawful processing, accidental loss, destruction or damage.

Accessing and updating your information

You are entitled to see a copy of the information that we have collected from you and that we maintain. If you wish to do this, please email us at and insert “subject access request” as the subject heading. We may charge a small fee to meet our costs in providing you with these details.

You may ask us to make changes to the information provided by you and/or held about you, to ensure that it is accurate and kept up to date. You may also request that we cease from processing your personal information and that we delete this from our database or records. Please note that it may be impossible to completely delete your information because of back-ups and records of deletions.

We will only perform the activities outlined above to the extent that such activities will not compromise privacy, security or any other legal interests.

Links to external sites

This website may contain links to other websites. This privacy policy applies only to this website, so when you are moving to another site which collects personal information you should always read the privacy policy relating to that website.

For the avoidance of doubt, we do not pass on any personal information you have given us to any other website operators.


Pin It on Pinterest

Share This