Geoff Broome Founder + Director

Geoff Bloome
For the past 20 years Geoff’s focus has been on delivering meaningful use of high quality healthcare IT to improve patient outcomes and organisational efficiency. His strengths lie in the application his analytical and business skills to Justify, Specify and Buy effective solutions for healthcare providers. Geoff is also effective at driving the Deployment, Adoption and Exploitation of these solutions managing suppliers and stakeholders to deliver the change needed. His ethos is focussed around delivering added value to clients.   He achieves this by building strong and open client relationships and applying his extensive consultancy, project and programme management skills and experience. Key recent projects include:


  • Business Case, Specification and Procurement of an Electronic Document Management solution for a Collaborative of Trusts in Surrey
  • Business Case, Specification and Procurement of a Business Intelligence solution for a Mental Health Trust in Surrey
  • Business Case, Specification and Procurement of an Electronic Prescribing and Medicines Administration solution for a Collaborative of Trusts in Hampshire and Dorset.

Mark Jones Managing Director

Mark Jones
Mark is an experienced business leader and healthcare consultant, in a career spanning 22 years. He has led two businesses (including Apira) since 1992 and has built up an extensive portfolio of work during this time. Mark’s strength lies in his ability to confidently lead major projects and teams, such as NHS Care Records Service systems and PACS which have all been successfully deployed. He always seeks to build and develop close relationships with all Apira customers and associate companies, working in partnership to achieve mutual goals. This ethos has been key to the development of Apira over the last ten years. Key projects include:


  • Cardiovascular Screening Programme for staff at a major UK plc across 16 locations
  • CRS (Cerner Millennium) deployment for an Southern Acute Trust
  • PACS (Phillips) deployment at a London Acute Trust
  • Associate Director of ICT at a London Primary Care Trust (PCT)
  • Retinal Screening software procurement and deployment for three London PCTs

Alan Brown Director of Professional Services

Alan Brown
Alan is an experienced IM&T Professional with a career spanning several IT leadership roles in the health, manufacturing and automotive industries. He has been working in healthcare since 2002 and is the former director of IM&T for a large mental health trust. Key projects include:


  • Implemented CSE Servelec RiO in a large Mental Health Trust covering 30+ sites and 4,000 employees
  • Led a strategic restructure and programme development including an intranet, Document Management, Communications Convergence and Clinical Systems
  • Devised the IT strategy for a national private GP Service
  • Named Public Sector CIO Innovator for the Year 2007
  • Awarded an ICI Silver Award for project management

Interested in working together?

Please send us an inquiry along with a cover note and we will get back to you as soon as we can!


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