Celia Fleming

Celia brings over 30 years of business experience to her role at Apira, with an extensive background in account management, business development, bid strategy, and commercial management. Since joining Apira in 2022, Celia has played a pivotal role in strengthening the company’s commercial operations and positioning within the healthcare technology and consultancy sector.

Celia is a key lead on the identification, submission, and management of bids and tenders, applying her deep expertise to ensure that Apira consistently produces competitive, compelling, and compliant responses. Her ability to strategically align proposals with client needs and procurement expectations has been instrumental in helping the company secure new contracts and expand its footprint across the public and private sectors.

In addition to her work on bids, Celia leads on framework applications—navigating complex requirements to ensure Apira maintains a strong presence on relevant procurement frameworks. Her efforts are critical in enabling the business to access new opportunities, strengthen client relationships, and increase long-term revenue streams.

Celia also plays an important role in Apira’s ongoing compliance and operational excellence, particularly in maintaining and advancing ISO standards and other quality assurance benchmarks. She works closely with internal teams to ensure documentation, procedures, and governance structures are audit-ready and aligned with best practices.

With a proactive mindset and a meticulous approach, Celia’s contribution touches almost every aspect of Apira’s business growth and sustainability. Her leadership, insight, and collaborative spirit make her an indispensable part of the team and a driving force behind Apira’s continued success.